Oppo Find X10 Pro Max Listed at €1,799 in Europe, Above Samsung's Foldable Price

European shoppers looking for a new Android flagship now face a phone priced close to a foldable. Oppo has set the Find X10 Pro Max at €1,799 in Europe, a figure that sits just under the €1,999 Samsung charges for the Galaxy Z Fold 8 in the region.

The Find X10 Pro Max runs on a MediaTek processor. A reviewer who has used the device for several weeks reports strong performance, capable cameras, and long battery life. Samsung's Galaxy S26 Ultra is listed at €1,769 in Europe, a gap of €30 against the Oppo.

The pricing has drawn criticism from buyers. Posts on Reddit note that the Find X10 Pro Max costs the same as the iPhone 18 Pro Max. Others point to regional pricing they consider out of step, and to the availability of the earlier Find X9 Ultra for less money.

Older models undercut the new release by a wide margin. The Find X9 Pro sells in Europe for about €1,000, and commenters have observed that the Find X9 Ultra carries more memory and a larger battery than the new phone while costing hundreds of euros less. The reviewer says they would take the Find X9 Ultra at a lower price.

Promotional offers have appeared for some UK buyers, though the article does not detail the terms. The reviewer attributes the wider pricing pressure to the state of the tech industry and to demand from AI companies, using the term "RAMageddon" for the situation. Xiaomi is rumored to face similar pricing for its next European release, according to the article.